Introducing:
The Brewzie
Ahoy! This summer, spilled beer will be a thing of the past, thanks to co-captains Natural Light and Sperry. The two brands have teamed up to transform your well-loved boat shoes into a one-of-a-kind Brewzie that will keep your beer cold—and stable.
What's a brewzie?
If your trusty Top-Siders are in need of a makeover, this is your chance to give them new life. The Brewzie, featuring Sperry's iconic traction technology, is a truly unique and streamlined beer-holder designed specifically for enjoying a cold one on the water. With a Brewzie aboard, it’s all cans on deck.
How To Get
A Brewzie
Want us to turn your well-loved Sperrys into a snazzy new Brewzie? Head to our Instagram page @naturallightbeer and comment #NattyBrewzie and #Sweepstakes on our Brewzie posts to enter for a chance to win. Please refer to the FAQ and Terms & Conditions below for additional information.
FAQ
How can I enter to win?
Fans aged 21 and above who are eager to lay their hands on a Brewzie can visit the Natural Light Instagram account to learn more and participate for a chance to win. Only Sperry’s Authentic Original™ Boat Shoe and Leeward Boat Shoe models are considered eligible for submission.
What is the Brewzie made of?
All Brewzies will be made of real consumer’s Sperry boat shoes. We are working with an independent partner, under the guidance of Sperry’s design team, to craft the Brewzie.
How many Brewzies will be available and how can you get one?
We will be making 165 Brewzies. 165 fans (55 per week over three weeks) who comment on our shared Instagram post with #NattyBrewzie and #Sweepstakes will be in the running for a Brewzie. Winners will be randomly selected.
How long will it take for my Brewzie to arrive and how do I pick it up?
The Brewzie will be uniquely made from your well-loved boat shoes and therefore will require several weeks to be crafted. Winners will receive a direct message from the brand with a unique shipping label to send in their shoes and Natural Light will provide instructions and guidelines on the condition of your lightly worn shoes.
Once we receive your shoes, Sperry will offer a 30% discount code eligible for use on Sperry.com so no one is left without an essential summer staple while waiting. Brewzies will arrive directly to the home address you provide.
Do you have to send a boat shoe? Can you repurpose other Sperry shoes?
Only Sperry’s Sperry’s Authentic Original™ Boat Shoe and Leeward Boat Shoe models are considered eligible for submission. We’ll accept any shoe color, and both Men’s and Women’s styles are eligible.
What does “lightly-worn” mean? What condition does the shoe need to be in to be repurposed by Natural Light and Sperry?
Our goal is to provide the highest quality Brewzie by repurposing lightly worn leather from your original Sperry boat shoes. Although we understand that these boat shoes may have experienced a long life of boating on the coastlines, we ask that the shoes still be in wearable condition.
What if I ship in my boat shoes and they don’t fit the guidelines to be repurposed?
If we receive your boat shoes and they are not in proper condition to be made into a Brewzie, we will recycle them for you. You'll still receive a 30% discount code for some fresh seaside kicks from Sperry's website.
Will the boat shoes be sanitized before you turn them into a brewzie?
Yes, your lightly worn Sperrys will undergo a sanitization and cleansing process as we remake them into a Brewzie. We’ll look closely at each pair and the final Brewzie product to ensure they are safe to enjoy.
Terms and Conditions
NATURAL LIGHT® X SPERRY BREWZIE GIVEAWAY. No Purchase Necessary. Open to U.S. residents 21+. Begins on 7/18/23 and ends on 8/7/23. Multiple entry periods. Visit naturallight.com/brewzie-rules for entry deadlines and Official Rules. Winners will receive instructions as to how to send in their one (1) pair of lightly worn Sperry Authentic Original™ Boat Shoes or one (1) pair of lightly worn Sperry Leeward Boat Shoes, which will be repurposed into one Brewzie. Message & data rates may apply. Void where prohibited. Enjoy Responsibly © 2023 Anheuser-Busch, Natural Light® Beer, St. Louis, MO
