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About Us


Natty’s been bringing good people together for good times since it was first introduced in 1977. From our iconic Naturdays line to our shockingly delicious 4x distilled flavored vodka and our classic smooth-sailing light lager, the Natural Light family has something to offer for everyone who knows that the good times keep coming when you Act Natural.

About the New Natural Light Branding


We’re kickin’ it old school in 2023 and beyond by replacing our existing design with a vintage can update that harks back to the classic graphics of the late 70s. The new can is an ode to one of the first Natural Light can designs from 1979, featuring a throwback logo, crest and the classic color scheme. The can refresh marks a new frontier for Natural Light and a return to the coastal region we’re we made our name.


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