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Natty through the years

Natural History

Introduced in 1977, Natural Light was Anheuser-Busch’s first reduced-calorie light beer instantly becoming a hit. In 1995, Natural Ice debuted, featuring a higher ABV that quickly made it America’s best-selling ice beer.

In 2008, Natural Light shocked the world, taking bronze at the World Beer Cup for “American-style light lager”. With that honor in pocket, Natural Light went into orbit in 2011, becoming the first beer in space.

Currently, Natural Light is one of America’s best-selling light beer brands.

1977 history slide

1977

NATURAL LIGHT IS INTRODUCED AS ANHEUSER-BUSCH'S FIRST REDUCED-CALORIE LIGHT BEER. AND THE WORLD REJOICES.

1978 history slide

1978

LOTS OF "ACTING NATURAL" DURING THIS TIME, AS EVIDENCED BY THE RECORD DOWNTURN IN RAZOR SALES.

History slide

1983

THE INTERNET IS BORN. WHICH IS GREAT NEWS, BECAUSE WITHOUT IT YOU WOULDN'T BE READING ALL THIS GREAT STUFF ABOUT NATTY LIGHT.

1984 history slide

1984

PIZZA AND NATTY LIGHT ARE A NATURAL COMBINATION. PIZZA AND SPACE TRAVEL, NOT SO MUCH.

1995 history slide

1995

ICE BEER IS HERE! ANHEUSER-BUSCH INTRODUCES NATURAL ICE, WHICH SOON BECOMES THE TOP-SELLING ICE BEER IN THE U.S.

1999 history slide

1999

EVERYBODY GEARS UP FOR THE MILLENIUM BUG, WHICH PROVES TO BE A COLOSSAL WASTE OF TIME. NATURALLY.

2002 history slide

2002

DIGITAL TUNES BECOME THE NORM. ONES AND ZEROS MAY COMBINE TO MAKE COOL MUSIC, BUT THEY'LL NEVER MAKE A COOL BEER LIKE NATURAL LIGHT!

2008 history slide

2008

NATTY TAKES THE BRONZE IN THE CATEGORY OF "AMERICAN-STYLE LIGHT LAGER" AT THE WORLD BEER CUP. NATURALLY.

2011

FIRST BEER IN SPACE! A CAN OF NATTY IS LAUNCHED INTO THE NATTOSPHERE BY TWO INVENTIVE FACEBOOK FANS. ONE SMALL STEP FOR CAN, ONE GIANT LEAP FOR BEERKIND.

2012

A CONVENIENCE STORE CLERK IN FLORIDA HURLS CANS OF NATTY ICE TO FOIL A WOULD-BE ROBBER. WHO NEEDS AN ALARM SYSTEM?

2019 history slide

2019

NATURAL LIGHT NATURDAYS IS INTRODUCED AND QUICKLY BECOMES THE #1 BEER INNOVATION OF THE YEAR. NOT TO BE OUTDONE, NATURAL LIGHT SELTZER TAKES THE WORLD BY STORM AND OFFERS A HIGHER ABV AT A LOWER PRICE FOR NATTY FANS EVERYWHERE IN THE US.

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