Da Vinci of Debt

Discover the world’s most expensive piece of art

College Debt Relief

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Natural Light College Debt Relief Program

Our stance on college debt

Student loan debt has now reached an all-time high of over $1.7 trillion*. As the official beer of college, Natty knows that debt is a very real problem for our fans and we needed to do something about it. Da Vinci of Debt celebrates the return of the Natural Light College Debt Relief program in 2021. Natty is now entering year four of our 10 year, $10 million commitment in support of students and graduates who are weighed down by the burden of debt.

*Source: Federal Reserve g.19 report

Why We Created Da Vinci of Debt

Natural Light unveiled the most expensive piece of art in the world in an effort to call attention to the rising cost of a college diploma and the impact of college debt. The artwork, entitled Da Vinci of Debt, made its debut at historic Vanderbilt hall, in New York’s Grand Central Terminal on January 14, 2021 and is available for public viewing through January 16, 2021. The installation was created using 2,600 authentic, physical diplomas provided by real college graduates across the country

FAQ

What is the Natty Light College Debt Relief Program?

The Natural Light College Debt Relief program launched in 2018 and each year, the program provides $1 million dollars to help students and graduates who are weighed down by the burden of college debt. Currently, the program is in year four of its ten year, $10 million dollar commitment. Beyond the College Debt Relief Program, Natural Light remains committed to helping ease the transition from college to adulthood through a diverse array of initiatives, ranging from coveted internships to once-in-a-lifetime experiences that celebrate the college lifestyle.

Why did Natural Light create Da Vinci of Debt?

Da Vinci of Debt celebrates the return of the Natural Light College Debt Relief program which launched in 2018 by committing $10 million over 10 years to help students and graduates who are weighed down by the burden of debt. Natural Light chose art as a medium to amplify the campaign in 2021 because the costs of the art world are such a fitting analogy for the outrageous cost of attending a typical four-year college. Through Da Vinci of Debt, Natural Light hopes to inspire action around the college debt crisis and drive more fans to enter for a chance to have the Natty College Debt Relief Program pay down their student loans.

What was the inspiration behind the design of Da Vinci of Debt?

The design of the artwork is a mesmerizing helix of diplomas, suspended in mid-air as if a gale of wind had just scattered all 2,600 of them throughout the cavernous, 6,000 square foot space at Vanderbilt Hall. The design is meant to illustrate both the scale of the crippling debt crisis while also alluding to the chaotic impact college debt creates for those who are burdened by it.

Why is Da Vinci of Debt worth $470,000,000?

To earn a college degree in the United States, it requires significant financial commitment, and each diploma represents an average cost of $180,598.08*. With over 2600 diplomas included, the total value of the artwork comes in at approximately $470,000,000.

* Source: Student Loan Hero

Where did you get the diplomas for Da Vinci of Debt?

Da Vinci of Debt consists of 2,600 real diplomas sourced from Natural Light fans across the country.

Is it for sale?

If there is a bidder willing to pay $470,000,000 for the piece, we’ll consult with every participant who loaned their diploma to us to see if they would be open to selling this exhibit.

How can I see Da Vinci of Debt?

You can visit the exhibit from January 14 - 16th, 2021 in Grand Central Terminal’s Vanderbilt Hall. Alternatively, a full gallery of the installation is viewable virtually at Naturallight.com/DaVinciofDebt.

I participated in the Natural Light Diploma Rental Program and my diploma is featured in the exhibit. I have a few questions. Who can I chat with?

For any inquiries regarding diplomas, please email info@nattydiplomas.com